Sensodyne overview

#1 dentist recommended brand for people with sensitive teeth

Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity.^*1–4

*With twice-daily brushing

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Sensodyne can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.^1–4

Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

Over 50 years’ experience

The world’s number one sensitivity toothpaste, ^₹providing relief for millions of patients with a range of clinically proven products and technologies.

Sensodyne – in-depth patient understanding

The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection

Goals for effective management of dentine hypersensitivity:^5,6

Provide relief from dentine hypersensitivity

Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste

Improve quality of life for patients with dentine hypersensitivity

Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
Prevalence of the condition

Are your patients experiencing dentine hypersensitivity?

Prevalence of the condition

As many as 1 in 3 may suffer from dentine hypersensitivity^7,8

And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity⁹

*18–35 years old
Measuring the impact on patients' quality of life

Measuring the impact on patients' quality of life

To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).¹⁰

Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.¹⁰

The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.¹⁰

Find out more
How patients adapt to dentine hypersensitivity

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.^11-13

47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.

89% of dentine hypersensitivity sufferers feel the sensations have been annoying.

85% of dentine hypersensitivity sufferers feel the sensations have been irritating.

90% of dentine hypersensitivity sufferers have problems eating ice cream.

Find out more about the psychology of sensitivity
Watch Professor Gibson discuss the value of patient-reported outcomes

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes
Watch Professor Robinson discuss the development of the DHEQ

Watch Professor Peter Robinson, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne- in-depth patient understanding

Improvements in quality of life with a sensitivity toothpaste

A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved*¹⁴

*On behalf of GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.

Without fear of sensitivity

Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.

Enjoy cold foods and drinks

75% felt they were more able to enjoy cold food and drinks after using Sensodyne.

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks

Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity^15-21

Stannous fluoride formulation

Our Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health^16,22(and offer effective plaque control to help improve gum health not for EU devices).

Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity.^17,18

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.^18,19

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.^21,23

The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

Sensodyne Rapid Relief

For patients who are looking for fast relief of dentine hypersensitivity.¹

Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450 ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Sensodyne Repair & Protect Deep Repair

For patients who would benefit from long lasting protection against dentine hypersensitivity.^*24-26

Key ingredients: 5% NovaMin and sodium fluoride (1450 ppm fluoride).

*With twice daily brushing

Sensodyne Complete Protection+

For patients with dentine hypersensitivity who need sensitivity relief in a toothpaste with multiple oral care benefits.^27-33

Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).

Sensodyne essential care range

A daily toothpaste for patients with dentine hypersensitivity.^4,34–36

Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).

Sensodyne Nourish

A daily toothpaste for patients who are looking to nourish & strengthen their teeth whilst also protecting from sensitivity.

Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).

Sensodyne Sensitivity & Gum

Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.

Key ingredients: 0.454% stannous fluoride (1450 ppm fluoride).

Sensodyne Sensitivity & Enamel

Relieve patients’ sensitivity, help restore enamel strength, and help protect from future acid attacks by recommending Sensodyne Sensitivity & Enamel.

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Find out more about dentine hypersensitivity.

Find out more

Order samples

Request samples for your patients today.

Find out more

Patient care resources

Download resources for your patients.

Find out more

References

Seong J et al. J Dent Res 2017; 96:0215.
Parkinson CR et al. Am J Dent 2015; 28:190–196.
J Dent Res 96 B: 062 BSODR, 2017.
Jeandot J et al. Clinic (French) 2007; 28:379–384.
Advisory Canadian Board on Dentin Hypersensitivity. J Can Dent Assoc 2003; 69(4): 221-6.
Mason S et al Impact of toothpaste on oral-health related quality of life in people with dentine hypersensitivity. BMC Oral Health 2019: 19(226): 2-11.
Addy M. Int Dent J 2002; 52:367–375.
Ipsos Claimed Penetration Omnibus. January, 2015.
West NX et al. J Dent 2013; 41:841–851.
Baker et al, RH02026. January, 2014.
Mason S et al. BMC Oral Health, 2019; 19:226.
Baker SR, et al. Clin Periofontol 2014; 41: 52-59.
GSK Data on File. Study 204930 (2017).
GSK Data on File; Sensodyne User Perception Study RH03540; 2020.
Parkinson CR et al. Am J Dent 2015; 28: 181-244.
GSK Data on File RH01515, January, 2014.
Khan S et al. J Dent Res 2017; 96:2122.
GSK Data on File ML636. 2016.
Earl JS et al. J Clin Dent 2011; 22:68–73.
GSK Data on File ML589. May, 2015.
Peacock JM, Orchardson R. J Dent Res 1995; 74:634–641.
Strassler H et al. Dentin Hypersensitivity: It’s inter-relationship to gingival recession and acid erosion. Aegis Publications 2008; 29(5): 1-9.
Orchardson R. Strategy for the management of dentinal hypersensitivity. In: Addy M et al. (eds). 2000. Tooth Wear and Sensitivity. London: Martin Dunitz, pp. 315–325.
Hall C et al; J Dent 2017; 60: 36–43.
GSK Data on File; Clinical Study number RH01748, 2013.
Hall, C et al; J Dent Res, 2017; 96 B:062 BSODR.
Du Min Q et al. Am J Dent 2008; 21:210−214.
Pradeep AR, Sharma A. J Periodontol 2010; 81:1167−1173.
Salian S et al. J Clin Dent 2010; 21:82–87.
GSK Data on File RD 13-279. 2014.
GSK Data on File RD 15-184. 2015.
Tai BJ et al. J Clin Periodontol 2006; 33:86–91.
Devi MA et al. Int J Clin Dent Sci 2011; 2:46–49.
Leight RS et al. J Clin Dent 2008; 19:147–153.
Nagata T et al. J Clin Periodontol 1994; 21:217–221.
Silverman G. Compend Clin Educ Dent 1985; 6:131–133,136.

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Sensodyne overview

#1 dentist recommended brand for people with sensitive teeth

Sensodyne can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Scientific expertise

Over 50 years’ experience

Sensodyne – in-depth patient understanding

Break the cycle of dentine hypersensitivity and provide long-term protection

Are your patients experiencing dentine hypersensitivity?

Measuring the impact on patients' quality of life

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

Watch Professor Peter Robinson, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne- in-depth patient understanding

Improvements in quality of life with a sensitivity toothpaste

Without fear of sensitivity

Enjoy cold foods and drinks

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21

The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Order samples

Patient care resources

References

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.^11-13

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity^15-21