Sensodyne Overview: How to Manage Sensitive Teeth

#1 dentist recommended brand for people with sensitive teeth

Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity.^*1–4

*With twice-daily brushing

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Sensodyne toothpastes can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.^1–4

Scientific expertise in sensitive teeth

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals.

Over 50 years’ experience

Providing relief for millions of patients with a range of clinically proven products and technologies.

Sensodyne – in-depth patient understanding

The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection

Goals for effective management of dentine hypersensitivity:^5,6

Provide relief from dentine hypersensitivity

Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste

Improve quality of life for patients with dentine hypersensitivity

Help your patients break the cycle of dentine hypersensitivity and learn how to manage sensitive teeth with our downloadable patient care resources.
Prevalence of the condition

Are your patients experiencing sensitive teeth?

Prevalence of sensitive teeth

New data from an observational, cross-sectional multi-centre epidemiology study (project Meribel) shows that as many as 1 in 2 may suffer from dentine hypersensitivity.^7,8

In the same study, dentine hypersensitivity (clinically assessed Schiff score 2/3) peaked in the 38-47 age group.^7,8 This is older than generally found in previous studies.⁹ In addition, dentine hypersensitivity was closely associated with erosive tooth wear and gingival recession.^7,8

Find out more
Measuring the impact of sensitive teeth on patients' quality of life

Measuring the impact of sensitive tooth pain on patients' quality of life

To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with Haleon, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).¹⁰

Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.¹⁰

The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.¹⁰

Find out more
How patients adapt to tooth sensitivity

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.^11-13

47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.

89% of dentine hypersensitivity sufferers feel the sensations have been annoying.

85% of dentine hypersensitivity sufferers feel the sensations have been irritating.

90% of dentine hypersensitivity sufferers have problems eating ice cream.

Find out more about the psychology of sensitivity
Watch Professor Gibson discuss the value of patient-reported outcomes

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes
Watch Professor Robinson discuss the development of the DHEQ

Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne - in-depth patient understanding

Improvements in quality of life with a toothpaste for sensitive teeth

A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved^*14

*On behalf of Haleon, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.

Without fear of sensitive tooth pain

Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.

Enjoy cold foods and drinks

75% felt they were more able to enjoy cold food and drinks after using Sensodyne toothpaste.

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks.

Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.

Images showing Stannous fluoride scaffold, NovaMin crystalline layer, and a nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity^15-21

Stannous fluoride formulation

Our Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health^16,22

Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity.^17,18

NovaMin formulations

Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.^18,19

Potassium nitrate formulations

Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.^21,23

The range of Sensodyne toothpastes offer clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

Sensodyne Clinical Repair

For patients who seek resilient repair, clinically proven relief and long lasting protection* with innovative NovaMin technology.

Contains:

5% NovaMin for sensitivity relief

Sodium fluoride for cavity protection [LOC to include ppm]

Includes Perlite for cleaning

*with continued use

Sensodyne Clinical White

For patients who want whiter teeth, despite tooth sensitivity.^24,25

Contains:

5% potassium nitrate for sensitivity protection

Sodium fluoride for cavity protection [LOC to include ppm]

High cleaning silica, sodium tripolyphosphate and Alumina

Sensodyne Repair & Protect toothpaste packshot

Sensodyne Repair & Protect Deep Repair

For patients who would benefit from long lasting protection against dentine hypersensitivity.*^36-38

Contains:

5% NovaMin for sensitivity relief

Sodium fluoride for cavity protection [LOC to include ppm]

*With twice daily brushing

Sensodyne Rapid Relief

For patients who are looking for fast relief of dentine hypersensitivity.¹

Contains:

Stannous fluoride

Sodium fluoride [LOC to include ppm]

Bio-adhesive polymer to support accelerated dentine tubule occlusion

Sensodyne Complete Protection+

For patients with dentine hypersensitivity who need sensitivity protection in a toothpaste with multiple oral care benefits.^26-32

Contains:

5% potassium nitrate for sensitivity protection

Sodium fluoride for cavity protection [LOC to include ppm]

Sensodyne Sensitivity & Gum

Sensodyne Sensitivity & Gum, with micro foam technology, is the specialist dual action toothpaste that helps your patients prioritise both conditions at once.

Contains Stannous fluoride

Sodium fluoride [LOC to include ppm]

Sensodyne Sensitivity & Enamel

Sensodyne Sensitivity & Enamel is clinically proven dual action for daily sensitivity protection and enamel strength.

Contains:

5% potassium nitrate for sensitivity protection

Sodium fluoride for cavity protection [LOC to include ppm]

Sensodyne Fresh Mint toothpaste packshot

Sensodyne daily care range

A daily toothpaste for patients with dentine hypersensitivity.^4,33-35

Contains:

5% potassium nitrate for sensitivity protection

Sodium fluoride for cavity protection [LOC to include ppm]

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Find out more about dentine hypersensitivity.

Find out more

Order samples

Request samples for your patients today.

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Patient care resources

Download resources for your patients.

Find out more

References

Seong J et al. J Dent Res 2017; 96:0215.
Parkinson CR et al. Am J Dent 2015; 28:190–196.
J Dent Res 96 B: 062 BSODR, 2017.
Jeandot J et al. Clinic (French) 2007; 28:379–384.
Advisory Canadian Board on Dentin Hypersensitivity. J Can Dent Assoc 2003; 69(4): 221-6.
Mason S et al Impact of toothpaste on oral-health related quality of life in people with dentine hypersensitivity. BMC Oral Health 2019: 19(226): 2-11.
Addy M. Int Dent J 2002; 52:367–375.
Ipsos Claimed Penetration Omnibus. January, 2015.
West NX et al. J Dent 2013; 41:841–851.
Baker et al, RH02026. January, 2014.
Mason S et al. BMC Oral Health, 2019; 19:226.
Baker SR, et al. Clin Periofontol 2014; 41: 52-59.
Haleon Data on File. Study 204930 (2017).
Haleon Data on File; Sensodyne User Perception Study RH03540; 2020.
Parkinson CR et al. Am J Dent 2015; 28: 181-244 .
Haleon Data on File RH01515, January, 2014.
Khan S et al. J Dent Res 2017; 96:2122.
Haleon Data on File ML636. 2016.
Earl JS et al. J Clin Dent 2011; 22:68–73.
Haleon Data on File ML589. May, 2015.
Peacock JM, Orchardson R. J Dent Res 1995; 74:634–641.
Strassler H et al. Dentin Hypersensitivity: It’s inter-relationship to gingival recession and acid erosion. Aegis Publications 2008; 29(5): 1-9.
Orchardson R. Strategy for the management of dentinal hypersensitivity. In: Addy M et al. (eds). 2000. Tooth Wear and Sensitivity. London: Martin Dunitz, pp. 315–325.
Haleon Data on File, study 300024.
Parkinson C et al. J Dent. 2017; 56: 39-44.
Du Min Q et al. Am J Dent 2008; 21:210−214.
Pradeep AR, Sharma A. J Periodontol 2010; 81:1167−1173.
Salian S et al. J Clin Dent 2010; 21:82–87.
Haleon Data on File RD 13-279. 2014.
Haleon Data on File RD 15-184. 2015.
Tai BJ et al. J Clin Periodontol 2006; 33:86–91.
Devi MA et al. Int J Clin Dent Sci 2011; 2:46–49.
Leight RS et al. J Clin Dent 2008; 19:147–153.
Nagata T et al. J Clin Periodontol 1994; 21:217–221.
Silverman G. Compend Clin Educ Dent 1985; 6:131–133,136.
Hall C et al; J Dent 2017; 60: 36–43.
Haleon Data on File; Clinical Study number RH01748, 2013.
Hall, C et al; J Dent Res, 2017; 96 B:062 BSODR.

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PM-GL-SENO-21-00337October 2024

Sensodyne Overview: How to Manage Sensitive Teeth

#1 dentist recommended brand for people with sensitive teeth

Sensodyne toothpastes can help your patients enjoy life again

Dentine hypersensitivity relief with long-term efficacy

Scientific expertise in sensitive teeth

Over 50 years’ experience

Sensodyne – in-depth patient understanding

Break the cycle of dentine hypersensitivity and provide long-term protection

Are your patients experiencing sensitive teeth?

Measuring the impact of sensitive tooth pain on patients' quality of life

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13

Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

Watch Peter Robinson, Head of Bristol Dental School and Professor of Dental Public Health at the University of Bristol, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Sensodyne - in-depth patient understanding

Improvements in quality of life with a toothpaste for sensitive teeth

Without fear of sensitive tooth pain

Enjoy cold foods and drinks

Enjoy a greater variety of foods and drinks when using Sensodyne.

No longer need to avoid certain teeth when eating some foods or drinks.

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21

The range of Sensodyne toothpastes offer clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

#1 dentist recommended brand for people with sensitive teeth

Dentine hypersensitivity

Order samples

Patient care resources

References

Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.^11-13

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity^15-21