Sensodyne overview
No. 1 dentist recommended brand for sensitive teeth*
*Expert Performance Tracking 2023
Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne – relief from dentine hypersensitivity1–4
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.1–4
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Over 50 years’ experience
The world’s number one sensitivity toothpaste, ₹providing relief for millions of patients with a range of clinically proven products and technologies.
Sensodyne – in-depth patient understanding
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The cycle of dentine hypersensitivity
Break the cycle of dentine hypersensitivity and provide long-term protection
Goals for effective management of dentine hypersensitivity:
- Provide relief from dentine hypersensitivity
- Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
- Improve quality of life for patients with dentine hypersensitivity
Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.
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Prevalence of the condition
Are your patients experiencing dentine hypersensitivity?
As many as 1 in 3 may suffer from dentine hypersensitivity7,8
And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity7
*18–35 years old
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Measuring the impact on patients' quality of life
Measuring the impact on patients' quality of life
To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).10
Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.10
The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.10
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How patients adapt to dentine hypersensitivity
Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13
47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.
89% of dentine hypersensitivity sufferers feel the sensations have been annoying.
85% of dentine hypersensitivity sufferers feel the sensations have been irritating.
90% of dentine hypersensitivity sufferers have problems eating ice cream
Sensodyne- in-depth patient understanding
Improvements in quality of life with a sensitivity toothpaste
A study in 300 people who regularly use Sensodyne toothpaste revealed how they felt their quality of life has improved*14
*On behalf of GSK, Ipsos MORI surveyed a sample of 5,500 online adults (18-65) in the USA. Data was weighted to the known offline population proportions for age, gender and region for the US. From this sample we identified 300 regular Sensodyne / Sensodyne Pronamel users, defined as those who only use Sensodyne / Sensodyne Pronamel, do so at least once but no more than three times a day, have been using the brand for at least six months and started doing so because they had sensitive teeth and who did not say that the statement did not apply or that had not had that problem.
Without fear of sensitivity
Nearly 70% felt they can now eat ice cream without the fear of sensitivity when using Sensodyne.
Enjoy cold foods and drinks
75% felt they were more able to enjoy cold food and drinks after using Sensodyne.
Enjoy a greater variety of foods and drinks when using Sensodyne.
No longer need to avoid certain teeth when eating some foods or drinks
Nearly 70% felt they no longer need to avoid certain teeth when eating some foods after using Sensodyne.
Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21
Our Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health16,22(and offer effective plaque control to help improve gum health not for EU devices).
Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity17,18
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity18,19
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth21,23
The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures
Sensodyne Rapid Relief
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
Sensodyne Repair & Protect Deep Repair
For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*13,14
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
Sensodyne Complete Protection Whitening toothpaste
All-round dental care for your dentine hypersensitivity patients24
Sodium Fluoride 0.315 % w/w (1450 ppm Fluoride)
Sensodyne Herbal Multi Care
Clinically proven relief and daily protection from sensitivity25. Also contains extracts of Eucalyptus, traditionally known to cleanse and purify & extracts of Fennel, known as a natural breath freshener.25
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride)
Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.
Key ingredients: 0.454% stannous fluoride (1450 ppm fluoride)
Sensodyne Gentle Whitening
Superior whitening action for sensitive teeth*26Used daily helps to restore natural whiteness26
Key ingredients: 5% potassium nitrate, sodium fluoride (1450ppm fluoride), 5% pentasodium triphosphate.
*versus previous formulation
Sensodyne - the Number 1 dentist recommended brand for sensitive teeth*
