Listen to pain. Listen to cues. Improve pain management.
Each patient is unique
![Image of a serious man. Text: Pain is out of control](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/LTP_DEREK_Pain_is_Out_of_Control_750x421.jpg?auto=format)
Derek’s pain is out of control
Derek often feels limited by his pain including the impact it has on his life and is unhappy with his current treatment. He is open to discussing his pain with healthcare professionals and is looking for advice and recommendations.
Listen to Derek and help patients like him.
![Image of a smiling man. Text: Pain is a signal](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/Haleaon-landing-images-750x421-signal.png?auto=format)
For Sebastian, pain is a signal
Sebastian’s muscle pain impacts his ability to enjoy time with his loved ones. He is open to discuss his pain with healthcare professionals and seeks a quick recovery.
Listen to Sebastian and help patients like him.
![Image of a young woman looking worried. Text: Pain is scary](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/Haleaon-landing-images-750x421-scary.png?auto=format)
Pain scares Carol
Pain makes her anxious, but she only talks about it if it’s severe or if probed by a healthcare professional.
Listen to Carol and help patients like her.
![Image of a smartly dressed woman. Text: Pain is life](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/LTP_STEPHANIE_Pain_is_Life_750x421.jpg?auto=format)
For Stephanie, pain is life
She ignores pain and believes it’s a part of busy life. She seeks help from a healthcare professional to treat the pain only when it becomes too severe as they have helped in the past when it became unbearable.
Listen to Stephanie and help patients like her.
![Image of a smiling man wearing glasses. Text: What pain?!](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/Haleaon-landing-images-750x421-what.png?auto=format)
Sourav dismisses pain
Sourav believes that he is stronger than pain. He is cynical when it comes to dealing with his pain and doesn’t bother discussing his pain with healthcare professionals.
Listen to Sourav and help patients like him.
Knowing the person behind the pain helps you provide better pain management solutions
The Global Pain Index (GPI) study was conducted with 19,000 respondents, capturing their relationship with pain since it impacts everyone differently. There is a gap between HCPs and patients when talking about and treating pain. In fact, only 39% of patients seek treatment immediately while 50% will wait to hours, days or weeks, and 10% suffer silently, not treating their pain at all.
We’ve established five distinct patient profiles based on the GPI study to help facilitate better patient conversations about their pain and help you provide personalized treatment strategies for your patients.
It’s More Than Just A Conversation: How We Can Better Listen to Pain
![Graphic of a man and a woman looking in pain overlaid with words used to describe their pain](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/listen-to-pain/786212885-001_ListentoPainHHP_webiste_images_CC06Promo_master_750x421_1.jpg?auto=format)
#ListenToPain Expert Advice
Experts discuss how you can maximize your time with your patients.
![Resources to help facilitate better HCP & patient conversations](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/news-and-events/Listen_to_Pain.png?auto=format)
#ListenToPain Tools & Resources
Access resources designed to help your patients navigate pain management.
![The Advil Pain Equity Project](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_US/pain-relief/advil/the-advil-pain-equity-project/Advil_Pain_Equity_Project_750x421_Final.png?auto=format)
The Advil Pain Equity Project
Learn more about how we are helping to address pain bias through research, education, and collaboration.