Sensodyne Overview: Experts in Sensitive Teeth
Sensodyne is the #1 dentist recommended brand for sensitive teeth1
Using Sensodyne toothpaste is a simple and effective way to treat sensitivity:*
- Clinically proven ingredients provide sensitivity protection2-4
- Wide range of products to address multiple oral health needs, in addition to sensitivity relief (including whitening, breath freshening and cavity protection).
*With twice-daily brushing
At least 41% of patients suffer from dentin hypersensitivity5
Dentin hypersensitivity is a common and painful condition.6 More than 50% of these patients may not mention it to you, and up to 66% of them may also have gingival issues.
Learn more about the latest innovation from Sensodyne below, and make sure to visit our samples page to request complimentary Sensodyne product samples, which are subject to eligibility requirements and sample availability.
Sensodyne – relief from dentin hypersensitivity2-4
Dentin Hypersensitivity care
Sensodyne toothpaste contains clinically proven ingredients like stannous fluoride and potassium nitrate to relieve dentin hypersensitivity and maintain long-term results with twice-daily use.2-4
Over 50 years’ experience
The #1 dentist-recommended toothpaste brand for sensitive teeth1 providing relief for millions of patients with a range of products.
Scientific expertise
50+ clinical studies on dentin hypersensitivity published in international, peer-reviewed journals in the last 10 years.
NEW: Sensodyne Clinical White toothpaste
Sensodyne Clinical White toothpaste has enamel-safe, clinically proven whitening technology for 2 shades whiter teeth.* Clinical White also provides clinically proven 24/7 sensitivity protection and stain prevention.**
Key ingredients: 5% sodium tripolyphosphate to dissolve stains and prevent future stains,7,8 1% alumina to remove surface stains9 and 5% potassium nitrate to relieve dentin hypersensitivity.10
Sensodyne – in-depth patient understanding
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Prevalence of the condition
How common is dentin hypersensitivity?
![41% of people]()
41% of people suffer from dentin hypersensitivity,7 peaking for 30 to 40 year olds8 In a recent European study 2 in 5 people experienced pain on tooth stimulation.9
Many patients don’t seek dental advice
![44% and 75%]()
Research indicates 56% have not discussed it with their dentist and 75% do not currently use a desensitizing toothpaste.5
Their reasons include:5
- Fear of something more serious
- Perception of unimportance
- Lack of opportunity
- Assuming it is normal
- Development of coping strategies
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Measuring the impact on patients' quality of life
![Happy patient and dentist]()
The DHEQ: Capturing the unseen impact of dentin hypersensitivity
The DHEQ is a patient questionnaire that reliably measures the subjective impacts of dentin hypersensitivity on day to day life10-12
The DHEQ revealed the surprising impact dentin hypersensitivity can have on everyday life.10
- 70% felt it took the pleasure out of eating
- 26% felt compelled to hide their way of eating
- 37% tried to cope with dentin hypersensitivity by covering their mouth with a scarf
- 33% felt having sensitive teeth made them feel old
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Management goals
![Dentine hypersensitivity recurrence cycle and management goals]()
Break the cycle of dentin hypersensitivity and provide long-term protection
Goals for effective management of dentin hypersensitivity:
- Provide relief from dentin hypersensitivity
- Provide long-lasting protection from dentin hypersensitivity with continued twice-daily use of a desensitizing toothpaste
- Improve quality of life for patients with dentin hypersensitivity
Sufferers often switch back to their regular daily toothpaste when sensitivity is relieved.5,13,6This can result in pain returning.
Sensodyne toothpastes are specially formulated for relief from dentin hypersensitivity2-4
Stannous fluoride formulations:
Sensodyne with stannous fluoride, has proven efficacy in dentinal tubule occlusion, relieving sensitivity.* Stannous fluoride creates a barrier that blocks painful stimuli from reaching vulnerable nerves.3
Potassium nitrate formulations:
Formulations with potassium nitrate build soothing protection by desensitizing the nerve inside the tooth.4
*with twice daily brushing
The Sensodyne brand offers solutions tailored to individual patient needs2-4
NEW: Sensodyne Clinical White toothpaste
Sensodyne Clinical White toothpaste has enamel-safe, clinically proven whitening technology for 2 shades whiter teeth.*
Key ingredients: 5% sodium tripolyphosphate to dissolve stains and prevent future stains,7,8 1% alumina to remove surface stains9 and 5% potassium nitrate to relieve dentin hypersensitivity.10
Sensodyne Sensitivity and Gum
For patients with dentin hypersensitivity and early gum problems. Sensodyne Sensitivity & Gum is a specialist dual action toothpaste with a clinically proven ingredient to relieve sensitivity and improve gum health.14,15
Key ingredient: 0.454% stannous fluoride
Sensodyne Sensitivity, Gum & Enamel
For patients looking for sensitivity, gum and enamel protection in one formulation.
Key ingredients: 0.454% stannous fluoride
Sensodyne Fresh Mint
For patients who want sensitivity relief in a daily toothpaste.
Key ingredients: 5% potassium nitrate and sodium fluoride
Sensodyne Rapid Relief
For patients newly diagnosed with dentin hypersensitivity who would benefit from fast relief. Rapid Relief is engineered for speed, providing fast relief in three days with twice daily brushing.16
Key ingredients: 0.454% stannous fluoride, and inactive ingredient polymer, support accelerated dentin tubule occlusion.
Sensodyne Repair & Protect
For patients who would benefit from the repair of sensitive areas and long-term protection from sensitivity with twice daily brushing.2,17
Key ingredients: 0.454% stannous fluoride
Sensodyne Complete Protection
For patients with sensitivity who feel regular toothpastes do not meet their other oral care needs.
Key ingredients: 0.454% stannous fluoride
Sensodyne – #1 Dentist recommended brand for sensitive teeth1
Samples
Request Haleon product samples, which are subject to eligibility requirements and availability.
