Sensodyne Science: Potassium Nitrate Formulations
Sensodyne Multi Care, Sensodyne Herbal Multi Care, Sensodyne Gentle Whitening, Sensodyne Fresh Mint And Sensodyne Gum Care are specially formulated with potassium nitrate
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.1,2
Potassium nitrate formulations build protection over time to help desensitise nerves in tooth pulp3–6
Sensodyne potassium formulations contain 5% potassium nitrate. Potassium is an ingredient that is clinically proven to reduce dentine hypersensitivity:3–6
- Potassium ions can travel into exposed dentine tubules
- Build-up of potassium ions over time helps desensitise nerves in the tooth pulp, making them irresponsive to sensitivity stimuli
Potassium nitrate desensitises nerves through the accumulation of potassium ions making nerves less responsive to potentially painful stimuli3–8
Potassium nitrate formulations work inside dentine to target the source of the sensitivity.3–8
Sensodyne Daily Care: low abrasion formulas
Specially formulated for sensitive teeth1
Exposed dentine is up to 10x softer than enamel and so needs to be treated with care. Sensodyne Daily Care toothpastes with potassium nitrate are low abrasion toothpastes, and have been shown in an in situ study to have a lower impact on dentine loss than toothpaste with moderate or high abrasivity.*9
Chart adapted from GSK data on file 20101*After 15 days of treatment †The toothpaste with potassium nitrate is low abrasion
Sensodyne Daily Care
Sensodyne Daily Care toothpaste is powered by potassium nitrate
Sensodyne – the world’s leading sensitivity toothpaste₹
₹ By ZS associates international, Inc., Report date: 1st October 2021 Retail Value Sales data 12 months period (September 2020 - August 2021) In global GBP sales
