Sensodyne overview
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The world’s leading sensitivity toothpaste₹
₹ By ZS associates international, Inc., Report date: 1st October 2021
Retail Value Sales data 12 months period (September 2020 - August 2021) In global GBP sales
Sensodyne toothpaste is clinically proven to relieve sensitivity pain and provide long-lasting protection from dentine hypersensitivity.*1–4
*With twice-daily brushing
Sensodyne – relief from dentine hypersensitivity1–4
![Tooth icon](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/icons/GEP162_tooth_icon_v2.png?auto=format)
Dentine hypersensitivity relief with long-term efficacy
Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term results with twice-daily use.1–4
![50-years icon](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/icons/GEP163_50_years_icon_v2.png?auto=format)
Over 50 years’ experience
The world’s number one sensitivity toothpaste, ₹providing relief for millions of patients with a range of clinically proven products and technologies.
![Textbook icon](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/icons/GSK_GEP_Educate_Icon.png?auto=format)
Scientific expertise
50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.
Sensodyne – in-depth patient understanding
![Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/sensitivity/ig-Sensodyne-stannous-novamin-potassium-970-416.jpg?auto=format)
Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity9-14
Engineered for speed: stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitvity9,10
Formulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.11,12
Potassium nitrate formulations
Formulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.13,14
The Sensodyne range offers clinically proven solutions tailored to individual patient needs
![Rapid action packshot](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/oral-health/GEP004_SSD_rapid_packshot.jpg?auto=format)
Sensodyne Rapid Action
For patients who are looking for fast relief of dentine hypersensitivity.1
Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.
![Repair & Protect packshot](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/oral-health/GEP006_SSD_rp_packshot.jpg?auto=format)
Sensodyne Repair & Protect
For patients with dentine hypersensitivity who need sensitivity relief and would benefit from repair of exposed dentine.*13,14
Key ingredients: 5% NovaMin and sodium fluoride (1450ppm fluoride).
*It forms a protective layer over the sensitive area of the teeth. Brush twice a day for lasting sensitivity protection
![Sensodyne Sensitivity & Gum packshot](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/oral-health/GEP005_SSD_p55_packshot.jpg?auto=format)
Sensodyne Sensitivity & Gum
For patients who need clinically proven relief of sensitivity & improvement in gum health.2,18
Key ingredients: 0.454% stannous fluoride [1450ppm fluoride]
![Daily Care groupshot](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/oral-health/GEP007_SSD_essential_groupshot.jpg?auto=format)
Sensodyne Essential Care
A daily toothpaste for patients with dentine hypersensitivity.4,15–17
Key ingredients: 5% potassium nitrate and sodium fluoride (1450ppm fluoride).
Sensodyne – the world’s leading sensitivity toothpaste₹
![Ice lolly icon](https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/health-professionals/en_TH/icons/GEP186_Learn_Hypersensitivity_icon_v2.png?auto=format)
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