Interactive mouth map data
Helping us visualise the clinical efficacy of sodium bicarbonate toothpaste
This mouth map visualisation is a world first interactive tool. As a clinician you can choose to further investigate the clinical findings, and rather than tables of charts we have worked to visualise data around the mouth. The aim is to simplify highly complex data to make it intuitive and engaging whilst remaining rooted in clinical evidence.
See how it works for yourself by accessing the mouth map on the link below.
- Choose between two chart views
- Choose palatal/lingual or upper/lower facial/buccal views
- Select to view Turesky plaque index, bleeding index or modified gingival index scores
- Slide the scale to adjust between tested products across dental sites
As part of our continued effort to drive credibility using science, we wanted to create a first in class mouth map that demonstrates sodium bicarbonate toothpaste effect on every tooth site vs. a regular fluoride toothpaste.
Watch our short videos to hear from some of the team involved in this unique science visualisation project.
Access the interactive tool below to explore the data for yourself.
Interact with the mouth map tool
The science behind the data
Medical Affairs Director, Charlie Parkinson from Haleon outlines the pooled analysis data and highlights the additional insights provided by the visualisation of the mouth map.
Visualising the science
David Davenport-Firth of Ogilvy Health UK discusses why the visualization of science is so important and the key principles adopted in its application.
Optimising the user experience
Designer Steve Binding highlights the key challenges associated with the mouth map which combines simplified visuals with dental charting.
Explore more resources on parodontax toothpaste
The science behind 67% sodium bicarbonate toothpaste
Interact with the science of sodium bicarbonate toothpaste, which demonstrates how it enhances patients’ daily plaque removal, by softening plaque to make it easier to remove, and results in improving gingivitis.
Parodontax toothpaste
parodontax fluoride toothpaste formulations have been developed to partner with your daily oral hygiene advice and work to enhance the plaque removal achieved versus brushing with a standard non-sodium bicarbonate toothpaste.
Supporting patient behaviour change
parodontax has been working with behaviour change professionals and patients to find out how – collectively – we can inspire the habits that improve gingival health and help prevent gum disease.
