Sensodyne Sensitivity & Enamel Toothpaste

Relieve sensitivity, help restore enamel strength with Sensodyne Sensitivity & Enamel
45% of people experience the symptoms of sensitivity.1 Over time, enamel wear can expose dentine, which can cause tooth sensitivity in your patients.2,3
Dietary acids from everyday food and drink can soften enamel and leave enamel surfaces vulnerable to wear.4 Many modern lifestyles, including healthy eating may be high in acids.5 Learn more about the patient impacts of enamel erosion.
Recommend a toothpaste that promotes remineralisation to help counter the demineralisation that can be caused by acidic food and drinks.6
Sensodyne Sensitivity & Enamel offers a clinically proven sensitivity protection and enamel strengthening.
The formulation actively helps restore enamel strength from the first use:
- Helps re-strengthen acid softened tooth enamel following an acid challenge
- Helps protect against the effects of future acid challenges
- Leaves enamel up to 50% more resistant to future acid attacks*
*Compared to non-fluoride optimised toothpaste

Sensodyne Sensitivity & Enamel is optimised for fluoride uptake
Certain ingredients found in toothpaste formulas can interfere with fluoride’s protective action.7,8 The formula of Sensodyne Sensitivity & Enamel is free from ingredients that can hinder the remineralisation process.
Sensodyne Sensitivity & Enamel is formulated WITHOUT:
- Polyvalent metal ions which directly bind to fluoride9,10
- SLS which binds to the enamel surface, reducing fluoride uptake11-14
- Polyphosphates which interfere with remineralisation15,16
Sensodyne Sensitivity & Enamel has an optimised pH to enhance the absorption of fluoride.17

Low abrasivity† formula helps protect against further abrasion
Acid-softened enamel is more prone to abrasion compared to normal enamel,18 and an abrasive formula toothpaste can cause further damage.
Sensodyne Sensitivity & Enamel has a low abrasivity† formula which helps limit wear of acid-softened enamel.
The abrasivity of toothpaste is measured using RDA values. The RDA value interpretation indicates:19
- Low abrasive paste has an RDA of <70
- Moderate abrasive paste may be in the range of 70-150
- High abrasive paste may be in the range of 151-250
- The ADA defines the upper limit for safe daily use at 25019
Sensodyne Sensitivity & Enamel has a low RDA value of 41.58 + 0.71 (Mean [N=8] + SEM)20
†excludes whitening variant(P=<0.001)

Sensodyne Sensitivity & Enamel
Relieve patients’ sensitivity, help restore enamel strength, and help protect from future acid attacks by recommending Sensodyne Sensitivity & Enamel.
Sensodyne Sensitivity & Enamel Toothpaste product details
#1 dentist recommended brand for people with sensitive teeth


