Sensodyne Clinical White Toothpaste
Clinically proven whitening technology specially designed for sensitive teeth
Patients want whiter teeth, despite sensitive teeth.1,2
86% of people with sensitive teeth wish they had whiter teeth but may be concerned about the possible damage caused by teeth whitening.2
50% of people experience sensitive teeth when whitening however they still want whiter teeth.2,3
Now you have this option for your patients with sensitive teeth who seek a whitening action.
Sensodyne Clinical White can be used to help care for sensitive teeth before, during and after professional whitening treatment.*
*start using at least 2 weeks before the whitening procedure
Caring for sensitive teeth has never looked whiter*
An enamel safe formula to whiten, polish and help protect teeth from future stains, whilst caring for sensitive teeth**.
Sensodyne Clinical White toothpaste contains:
- Alumina – which works to lift and remove stains4-8
- Sodium tripolyphosphate (STP) – which works to repel stains from the tooth surface and prevent new stains from forming7,8
Sensodyne Clinical White is gentle on teeth. It whitens sensitive teeth without peroxide.
*with 2 shades whiter teeth after 8 weeks of twice daily use**with twice daily brushing
Sensodyne Clinical White toothpaste
Caring for sensitive teeth before, during and after professional whitening and helping to keep teeth free from stains post professional whitening*.
*start using at least 2 weeks before the whitening procedure
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Sensodyne Clinical White toothpaste is proven to whiten teeth by 2 shades*5
This study was a randomised, controlled, single-blind clinical study where participants (n=272) brushed with either Sensodyne Clinical White or Aquafresh (US Formulation) for 2 minutes twice a day for 4 and 8 week periods. Vita shade was measured on facial surfaces of the 4 maxillary incisors. The examiner compared the subject's tooth colour with the shade guide under standard lighting conditions.5
The whitening technology in Sensodyne Clinical White dissolves and removes stains. Clinical study results demonstrated statistically significant improvement in tooth colour after 4 and 8 weeks twice-daily brushing compared to baseline and compared to a reference dentifrice. They also showed a median 2-shade improvement in tooth colour from baseline following 8 weeks twice daily brushing, as measured by ‘Vita’ Bleachedguide Shade Score (see figure above).5
*after 8 weeks of twice daily brushing
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Removes extrinsic stains, even in hard to reach areas4-6
The graph shows a statistically significant reduction in tooth stain from baseline through twice daily brushing, as measured by Total MLSI (modification of the Lobene Stain Index) to a reference dentifrice (4 and 8 weeks).5
MLSI was measured on facial surfaces of anterior 6 maxillary and mandibular teeth and the lingual surfaces of the 6 anterior mandibular teeth (see figure above). Examiner rated each tooth surface for Area and Intensity. Total MLSI score was calculated as A x I.5
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When measured against other whitening toothpastes, Sensodyne Clinical White is proven to be equally as effective at removing stains in vitro11
An in vitro method, using stained bovine enamel samples, allowed visualisation of the stain removal effect of Sensodyne Clinical White and also allowed comparison with other whitening toothpastes. All specimens began as the same colour and were brushed with the same amount of toothpaste slurry before images were taken for comparison.9
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Sensodyne Clinical White toothpaste polishes teeth and lifts stains to reveal smoother, brighter teeth.*7,8
Mean enamel gloss score by toothpaste formula post-application over time was evaluated visually in clinical studies by experienced examiners using a subjective scale. The graph shows statistically significant greater improvement in enamel gloss and smoothness at 1 and 4 weeks†and improvements in enamel surface gloss**7.
*vs standard toothpaste†compared to baseline and regular toothpaste** compared to control STP (sodium tripolyphosphate)
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Significantly more effective polishing performance over another whitening toothpaste.
Sensodyne Clinical White has been shown to be significantly more effective at polishing enamel substrate over another whitening toothpaste in vitro.10,11
This study measured the enamel polishing ratio (EPR) for Sensodyne Clinical White compared with another whitening toothpaste, using spectrophotometric surface gloss assessments. The graph shows the increase in surface gloss scores following a 5,000 stroke in vitro application compared to their respective pre-application gloss scores. The higher the EPR value, the greater the ability of the toothpaste to polish enamel substrate.10
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Helping to protect teeth from future stains
In a single center, examiner-blind, randomised, controlled, parallel group study in healthy adults, there was statistically significant stain prevention over time, following a visual stain assessment of the tooth surface to measure extrinsic stain score via MLSI.7
MLSI was measured on facial surfaces of anterior 6 maxillary and mandibular teeth and the lingual surfaces of the 6 anterior mandibular teeth (see figure above). Examiner rated each tooth surface for Area and Intensity. Total MLSI score was calculated as Area x Intensity (A x I).7
Subjects were required to have presence of extrinsic dental stain on the surfaces of the anterior teeth. Following a wash out period with a conventional silica dentifrice, subjects received a dental scale and polish and were randomised to application.7
The Sensodyne Clinical White toothpaste formula helps protect teeth from future stains7,8
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Low abrasive whitening technology
Lower abrasivity in a toothpaste helps protect patients with sensitive teeth.12
Sensodyne Clinical White is significantly less abrasive on dentine than another whitening toothpaste,11,13 providing a less abrasive alternative for whitening, even for those with sensitive teeth.
No 1 dentist recommended toothpaste brand for sensitive teeth^
^Dentist survey, UK, 2023. For verification mystory.gb@haleon.com
