Pronamel Active Enamel Shield

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Graphic showing the protective action of Pronamel Active Enamel Shield fluoride toothpaste on a tooth

Advanced enamel protection technology*

Acids from the diet and sugar acids from plaque can both lead to enamel softening and weaken the enamel structure.1

Pronamel Active Enamel Shield actively reinforces weakened enamel and helps build enamel resistance against cavities and erosion from day 1.**

  • Enamel strengthening and protection
  • 24 hour cavity protection†
  • Designed to help patient compliance with twice daily brushing

*vs. Pronamel Daily Protection**with twice daily brushing † with a healthy diet. Brush twice daily to keep up protection

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Images showing fluoride penetration of tooth enamel by Pronamel Active Enamel Shield toothpaste, compared with lesser penetration by a comparator toothpaste containing the same amount of fluoride

Pronamel’s optimised technology is highly effective at delivering fluoride to enamel after dietary attack

Pronamel Active Enamel Shield toothpaste delivers more fluoride into the enamel surface,*2 helping to create a shield against dietary acids.3 The Nano SIMS (nanoscale secondary ion mass spectrometry) images above show greater levels of fluoride penetration versus a comparator and fluoride-free control.

The formulation has been shown to build 2x the acid resistance from day 1.3† It promotes fluoride-rich mineralisation to help protect against demineralisation.

* vs Pronamel Daily Protection toothpaste

Bar graph showing enamel fluoride uptake between test toothpaste (Pronamel Active Enamel Shield), a comparator and a placebo, with the test toothpaste showing the most enamel fluoride uptake

Pronamel Active Enamel Shield toothpaste delivers more fluoride into the enamel surface*3

Test toothpaste had significantly greater fluoride uptake than the comparator after 2 and 4 hours post-brushing (p < 0.05)3

Figures for 4hr timepoint, adapted from Creeth et al, BMC Oral Health 2020.3

*vs Pronamel Daily Protection toothpaste

Treatment groups

Test toothpaste: Pronamel Active Enamel Shield (1150 ppm F as NaF)

Comparator toothpaste: Crest Pro-Health Sensitivity & Enamel Shield formula (1100 ppm F as SnF2, + Zn, Proctor & Gamble Co USA)

Bar graph showing relative erosion resistance between test toothpaste (Pronamel Active Enamel Shield), a comparator and a placebo, with the test toothpaste showing the least relative erosion resistance

Pronamel Active Enamel Shield toothpaste builds 2x the acid resistance from Day 1†

After 2 and 4 h, the adjusted mean % RER (relative erosion resistance) was statistically significantly greater (less negative) than for either the placebo or comparator.3

Figures for 4hr timepoint, adapted from Creeth et al, BMC Oral Health 2020.3

Treatment groups

Test toothpaste: Pronamel Active Enamel Shield (1150 ppm F as NaF)

Comparator toothpaste: Crest Pro-Health Sensitivity & Enamel Shield formula (1100 ppm F as SnF2, + Zn, Proctor & Gamble Co USA)

†vs. the mouth’s natural defences

Graphic showing the protective fluoride action of Pronamel Active Enamel Shield on tooth enamel

Builds enamel resistance against cavities and erosion from day 1*

Pronamel Active Enamel Shield helps protect against demineralisation caused by dietary acids.

Pronamel Active Enamel Shield toothpaste has been developed for defence against cavities, by remineralising weakened enamel, to help create a shield against acid attacks.

Pronamel Active Enamel Shield has a unique optimised formula. (Poly) phosphates, polyvalent metal ions and SLS can interfere with fluoride uptake or remineralisation.4-8 Pronamel Active Enamel Shield is formulated without these ingredients to optimise fluoride delivery.

The formulation also has an optimised pH level with lactate and added PVM/MA copolymer to improve fluoride uptake.**9

*with twice daily brushing **vs Pronamel Daily Protection

Images showing bubbles to represent foaming action and mint leaves for flavouring – components of Pronamel Active Enamel Shield toothpaste

Designed to support with patient compliance with twice daily brushing10

Pronamel Active Enamel Shield has been designed to help with patient compliance with twice daily brushing.

  • Enhanced foaming action*11
  • Leaves the whole mouth feeling clean and fresh

*vs Pronamel Daily Protection

Recommend Pronamel Active Enamel Shield for strong teeth for life with twice daily brushing

Pronamel Active Enamel Shield product packshot

Pronamel Active Enamel Shield toothpaste

Helps build enamel resistance for cavity & erosion protection from day 1 with twice daily brushing.

Pronamel Active Enamel Shield Fresh Mint Toothpaste details

  • Ingredients

    Aqua, Sorbitol, Hydrated Silica, Glycerin, Potassium Nitrate, PEG-6, Sodium Lactate, Aroma, Xanthan Gum, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Saccharin, Sodium Fluoride, PVM/MA Copolymer, Limonene, Sodium Hydroxide, Citral, CI 74160, CI 74260. Contains Sodium Fluoride 0.315% w/w (1450ppm Fluoride)

  • Directions

    Brush twice a day and no more than three times, minimise swallowing and spit out.

  • Warnings & Precautions

    If irritation occurs, discontinue use. Talk to your dentist or doctor as soon as possible if you experience swelling of the mouth or face. Sensitive teeth may indicate an underlying problem that needs prompt care, if symptoms persist or worsen see your dentist. Keep out of reach of children. Not for use by children under 12 years of age unless on advice of a dentist or doctor.

Number one dentist recommended toothpaste brand for enamel erosion.*

*Dentist Survey, UK, 2022. For verification: mystory.gb@haleon.com

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Access our article which examines whether your patients’ enamel wear could end up making them look older.

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Request Pronamel Intensive enamel repair samples for your patients today. Pronamel Active Enamel Shield toothpaste will be available from October.

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