Acute back and neck pain: overview

Acute back and neck pain
Pain can occur anywhere down the back and up through the neck:1-4
- Pain that occurs from the base of the skull to the shoulder is referred to as neck pain
- Pain in the region between the base of the neck to the bottom of the ribcage is classified as upper and middle back pain
- Pain between the bottom of the ribcage and top of the legs is known as lower back pain
Acute back and neck pain affects most people at some point in their lives.5 Effective symptomatic relief is available to help patients manage their acute pain.6
Acute back and neck pain are prevalent

According to the 2018 Global Pain Index, a global online survey of over 24,000 people across 24 countries including Canada:7
- 92% of people reported that they experience back pain
- 87% said they experience lower back pain
- 86% said they experience neck pain
Acute back and neck pain can be hindering

Acute back and neck pain can impact a person's day-to-day life
Pain impacts almost every aspect of people’s lives and is acknowledged by approximately 8 in 10 weekly sufferers to effect their daily routines and decreases their quality of life when they are in pain.5,7
Body pain impacts people’s mood and self-esteem, and makes people feel older than they are.5
Meet Aisha & Ben

Aisha
Aisha*, 30, balances her full-time job with staying active. She enjoys rock-climbing and hiking with friends. Recently, she hurt her back and is struggling to do activities outside of work.
Her pain: back pain; pain started yesterday.
She describes back pain, which developed while hiking and rock climbing.
Aisha needs a solution that will offer her effective relief.
She explains, “I want my back pain to go away, so I can get back to enjoying life!”
* Fictional case study.

Ben
Ben* works for a busy accounting firm and has been working a lot of overtime this past week, spending long hours working at his computer to meet many important deadlines.
His pain: neck pain and stiffness after working overtime using two computer screens.
He describes having neck pain and stiffness when he tries to turn his head.
Ben needs to find a solution that can effectively relieve his neck pain so he can focus on his work.
* Fictional case study.